Client: UC Berkeley Basic Needs Center (@ucb_bnc on Instagram)

Timeline: 5 weeks

Tools: Adobe Illustrator, Figma, Canva

Project Goal: Strengthen brand identity across digital and physical outreach channels by transforming the UC Berkeley Basic Needs Center’s unofficial mascot plushie (a Guanaco Llama) into a customizable mascot character.

Key Takeaway: The final design should be considerate of as many potential use cases as possible. This mascot is used by multiple teams and programs for marketing graphics, merchandise, and animated for video purposes.