film nerd

has lots of opinions on interior design

uc berkeley digital media studies ‘23

loves: analyzing media + pop culture

the who, what, when, where, and why

i’m sasha, a recent uc berkeley grad. go bears 🐻

i hate wasted potential. my experiences across social media, consulting, branding, community engagement, and business development have been most fulfilling whenever i’ve gotten the chance to identify areas of improvement that would dramatically enhance a brand's  connection with their customers. my journey into human-centered design has equipped me with (a starter kit of) the necessary tools and distinctive frameworks needed to help tackle business challenges from a “people-first” perspective. 

tldr: i’m perpetually searching for opportunities to better connect brands and customers using insights-driven storytelling.

classes that shaped my educational experience: interface design, customer insights, human-centered design, media processes & theory, marketing, future ecologies: urban design, climate adaptation, and thermodynamics

in my spare time:  🎟️ 📽️    👩🏻‍🎨    ❤️ 🐶    🧘🏻‍♀️    👟 🏞️ 📸     🎧    ✈️    📚

the “bland-ification” of, well, everything keeps me up at night (seltzer packaging and white paint house flips, I’m 👀 you). ask me about my favorite type of chair 🪑 and i’ll ask about your thoughts on twilight’s cultural resurgence or tiktok’s latest wellness trend.

what i do

  • brand strategy

  • digital marketing

  • social media

  • copywriting

  • content design

  • community engagement & outreach

  • human-centered design

content i ❤️ to consume

let's connect

~

let's connect ~

sashakolesnikov@berkeley.edu