film nerd
has lots of opinions on interior design
uc berkeley digital media studies ‘23
loves: analyzing media + pop culture
the who, what, when, where, and why
i’m sasha, a recent uc berkeley grad. go bears 🐻
i hate wasted potential. my experiences across social media, consulting, branding, community engagement, and business development have been most fulfilling whenever i’ve gotten the chance to identify areas of improvement that would dramatically enhance a brand's connection with their customers. my journey into human-centered design has equipped me with (a starter kit of) the necessary tools and distinctive frameworks needed to help tackle business challenges from a “people-first” perspective.
tldr: i’m perpetually searching for opportunities to better connect brands and customers using insights-driven storytelling.
classes that shaped my educational experience: interface design, customer insights, human-centered design, media processes & theory, marketing, future ecologies: urban design, climate adaptation, and thermodynamics
in my spare time: 🎟️ 📽️ 👩🏻🎨 ❤️ 🐶 🧘🏻♀️ 👟 🏞️ 📸 🎧 ✈️ 📚
the “bland-ification” of, well, everything keeps me up at night (seltzer packaging and white paint house flips, I’m 👀 you). ask me about my favorite type of chair 🪑 and i’ll ask about your thoughts on twilight’s cultural resurgence or tiktok’s latest wellness trend.
what i do
brand strategy
digital marketing
social media
copywriting
content design
community engagement & outreach
human-centered design
content i ❤️ to consume
newsletters: feed me, link in bio, embedded, default wisdom, the weekly work, the sociology of business, after school, design better
podcasts: the town with matthew belloni, the powers that be, making media, culture study podcast, i’ve had it, maintenance phase, the creative act (audiobook), the digiday podcast, articles of interest (my favorite!)
letterboxd top 4: safe (1995), the long goodbye (1973), love streams (1984), true stories (1986) and a secret 5th film: mamma mia! (2008).
let's connect
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let's connect ~
sashakolesnikov@berkeley.edu