A Few Writing Samples
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Promotional piece for Rich Lyons (new Berkeley Chancellor) and his Berkeley Changemaker campus initiative.
Student profiles for Cal Alumni Association Scholars Program (interview & writing).
Gen Z Digital Identities and the Success of Spotify Wrapped — MS112: Media Theories and Processes
↳ Challenge: How can we reconcile the viral popularity of Spotify Wrapped, a campaign openly built on user data, with growing criticism of data collection by corporations?
↳ Insight: Music taste is foundational to youth identity-building; Spotify Wrapped's reliance on user data provides Gen Z with seemingly objective evidence to validate their desired or perceived identities, as opposed to seemingly subjective alternatives (i.e., curating a public playlist or posting a song to their Instagram story).
