a collection of my writing
(keep scrolling)
promotional piece for Rich Lyons (new Berkeley Chancellor) and his Berkeley Changemaker campus initiative.
student profiles for Cal Alumni Association Scholars Program (interview & writing).
gen z digital identities and the success of spotify wrapped - a media theory final paper (ms112: media theories and processes).
↳ challenge: how can we reconcile the viral popularity of Spotify Wrapped, a campaign openly built on user data, with growing criticism of data collection by corporations?
↳ insight: music taste is foundational to youth identity-building; Spotify Wrapped's reliance on user data ("science stuff") provides Gen Z with seemingly objective evidence to validate their desired or perceived identities, as opposed to seemingly subjective alternatives (such as curating a public playlist or posting a song to their Instagram story).
